For the final project in my Fashion Merchandising & Marketing class, my group and I created a dream collaboration between Miu Miu and Eloise at The Plaza Hotel — blending luxury fashion with playful nostalgia.

We were tasked with developing a full merchandising and marketing plan for a creative collaboration between a fashion brand and a collaborator that is not in the fashion business.

Our vision was to reimagine Eloise’s world through the lens of Miu Miu, bringing her iconic charm into a modern, luxury context that resonates with Gen Z and millennial audiences who grew up with her story and now value fashion!